2014年12月英语四级冲刺全真模拟试题四

　　根据以下资料，回答56-75题：

　　Queuing is nothing special in Japan.Every day，television programs show long lines of people queuing for up to one hour even in front of regular noodle shops，only to finish their food within less than ten minutes.

　　Why Japanese people queue so often? Do they love it? Probably they d0：According to Japanese people，just like an excessively high price Call evoke an image of equally high quality，long waiting lines act as an indicator for popularity，reduce availability and increase the subjective value of a good.Thus，for many Japanese customers，waiting lines are probably the most effective advertisement.For example，in an article published in The Japan Times in summer 2007，a Japanese woman confessed that she enjoyed queuing outside shops and restaurants and that she usually joined the line before asking the person in front of her what kind of product was sold.Standing in line also increases and extends anticipation until-yatto!(finally!)-patience is rewarded with the desired product.But when taken to an extreme level，the product one is actually queuing for ceases to be of any importance at all.

　　There are also some customers who are unable to queue or who are unwilling to wait，thinking it's a waste of time queuing in a line.What could they do? They can rent a queuer who will stand in line and purchase the desired product for them.Obviously，this service is not free of charge.Some service companies who offer all kinds of unusual service provide rentable"queuers".What's more，in addition to providing queuers to individuals，the service companies also provide queuers to some shops to increase the image of a hard-to-get product and make customers want to join the line by forming or extending lines.Therefore，waiting lines have become a marketing tool and it would not be surprising to find professional queuers in a line.Some people view it a pure speculation，but they can't deny that it really works and the wage of a few professional queuers to keep the line in shape would be a minor investment compared with what would happen if the queue suddenly disappeared.

　　However,Success is not always guaranteed because the attractiveness of waiting in line can easily backfire if the desired product does not meet expectations.

　　56、What is the marketing tool appears in the text?

　　A.Providing queuers to individuals.

　　B.Providing queuers to shops.

　　C.Hiring professional queuers to wait for oneself.

　　D.Hiring professional queuers to keep a line in shape.

　　57、 Which of the following is true according to the text?

　　A.All the Japanese people love queuing.

　　B.Japanese people join in a line without asking what product is sold.

　　C.Waiting lines are very attractive to some Japanese customers.

　　D.Japanese advertisements are waiting lines.

　　58、 What does the word"backfire"(Line 2，Paragraph 4)mean?

　　A.Disappear.

　　B.Make a sudden noise like an explosion.

　　C.Have the opposite effect to the one intended.

　　D.Intensify.

　　59、 It can be inferred from the text that_________.

　　A.Japanese people eat foods quickly

　　B.many shops hire professional queuers to form or extend waiting lines

　　C.it's very easy to keep Japanese people in order

　　D.most Japanese people queue paying no attention to the sold products

　　60、 The best title for the text probably is_________.

　　A.Queuing in Japan

　　B.A New Marketing Tool

　　C.Professional Queuers

　　D.Keep Order

　　Section III Reading Comprehension

　　Part B

　　根据以下资料，回答61-65题：

　　Read the following text carefully and then translate the underlined segments into Chinese. Your translation should be written clearly on ANSWER SHEET 2.

　　As part of more comprehensive compliance and ethics programs，many companies have formulated internal policies pertaining to the ethical conduct of employees.These policies can be simple exhortations in broad，highly-generalized language(typically called a corporate ethics statement)，or they Can be more detailed policies，containing specific behavioral requirements(typically called corporate ethics codes).61)They are generally meant to identify the company's expectations of workers and to offer guidance on handling some of the more common ethical problems that might a-rise in the course of doing business.62)It is hoped that having such a policy will lead to greater ethical awareness, consistency in application, and the avoidance of ethical disasters.

　　63)An increasing number of companies also requires employees to attend seminars regarding business conduct, which often include discussion of the company's policies, specific case studies, and legal requirements.Some companies even require their employees to sign agreements stating that they will abide by the company's rules of conduct.

　　Many companies are assessing the environmental factors that Call lead employees to engage in unethical conduct.A competitive business environment may call for unethical behavior. Lying has become expected in fields such as trading.An example of this are the issues surrounding the unethical actions of the Saloman Brothers.

　　Not everyone supports corporate policies that govern ethical conduct，Some claim that ethical problems are better dealt with by depending upon employees to use their own judgment.

　　Others believe that corporate ethics policies are primarily rooted in utilitarian concerns，and that they are mainly to limit the company's legal.1iability，or to curry public favor by giving the appearance of being a good corporate citizen.Ideally，the company will avoid a lawsuit because its employees will follow the rules.64)Should a lawsuit occur,the company can_claim that the problem would not have arisen if the employee had only followed the code properly.

　　Sometimes there is disconnection between the company's code of ethics and the company's actual practices.65)Thus, whether or not such conduct is explicitly sanctioned by management, at worst, this makes the policy duplicitous(搞两面派的),and, at best, it is merely a marketing tool.

　　Section IV Writing.(35 minutes)

　　66、Study the following cartoon carefully and write an essay on it.In your essay，you should

　　(1)describe：the cartoon briefly;

　　(2)analyze this situation;

　　(3)give your comments.

　　You should write l60-200 words neatly on ANSWER SHEET 2.